Last updated: 2 September 2026
This Cookie Policy explains which cookies and similar tracking technologies are used on nuadventure.nu, what they do, who operates them and how long they last. It forms part of our Privacy Policy.
Controller: NuAdventure Tour Operator – Ferrara (FE), Italy – P.IVA 01661160919 – REA FE-252808 – info@nuadventure.nu
1. What cookies and trackers are
Cookies are small text files that a website stores in your browser. Similar technologies — pixels, web beacons, local storage — work in comparable ways. Some are set by us (first-party), others by third parties whose services we use on the site.
Under Italian and EU law, only strictly necessary cookies may be used without your consent. All other categories — analytics, marketing and third-party content — require your prior, specific and freely given consent, and you must be able to withdraw it as easily as you gave it.
2. Categories used on this site
2.1 Strictly necessary
Needed for the site to work, to keep it secure and to remember your display preferences. These do not require consent.
| Cookie / storage | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm, cf_clearance and similar | Cloudflare (Ireland/USA) | Bot detection, security and content delivery | Session to 1 year |
| wordpress_*, wp-settings-* | WordPress (first party) | Session and interface settings for logged-in users | Session to 1 year |
| elementor, jetPopupData (local storage) | Elementor / Crocoblock (first party) | Page layout and pop-up display state | Persistent until cleared |
2.2 Analytics
Help us understand how the site is used. These require your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_DMERMGX29Q | Google Analytics 4 – Google Ireland Ltd / Google LLC (USA) | Distinguishes visitors and sessions, measures site usage | Up to 2 years |
| __hstc, hubspotutk, __hssc, __hssrc | HubSpot – HubSpot Inc. (USA/EU) | Identifies visitors and links form submissions to browsing activity | Session to 6 months |
| pys_first_visit, pys_start_session, pys_session_limit, pysTrafficSource, pys_landing_page, last_pysTrafficSource, last_pys_landing_page | PixelYourSite (first party) | Records traffic source and landing page to attribute conversions | Session to 1 year |
2.3 Marketing and profiling
Used to measure advertising and to show you relevant ads on other platforms. These require your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp and pixel calls to facebook.com | Meta Pixel – Meta Platforms Ireland Ltd | Measures conversions and builds audiences for advertising on Facebook and Instagram | About 3 months |
| Calls to stats.g.doubleclick.net and google.com/ads | Google Ads – Google Ireland Ltd / Google LLC (USA) | Conversion tracking and remarketing (Google Signals) | Up to 2 years |
2.4 Third-party content and functionality
Content embedded from other platforms, which sets its own cookies as soon as it loads. These require your consent.
| Service | Provider | Purpose | Duration |
|---|---|---|---|
| YouTube video player (VISITOR_INFO1_LIVE, YSC and others) | Google Ireland Ltd / Google LLC (USA) | Plays embedded videos and measures viewing | Session to 8 months |
| Trustindex review widget | Trustindex.io (Hungary) | Displays our Google reviews | Session |
| MailerLite newsletter form | MailerLite (Lithuania) | Displays and submits the subscription form | Session |
| Typeform booking form | Typeform SL (Spain) | Displays and submits the booking form | Session to 1 year |
| HubSpot forms | HubSpot Inc. (USA/EU) | Displays and submits the quote request form | Session |
| WhatsApp chat button | Meta Platforms Ireland Ltd | Opens a chat with our team | No cookie until you click |
| Google Fonts | Google Ireland Ltd / Google LLC (USA) | Loads the typefaces used on the site; your IP address is transmitted to Google | No cookie; IP transmitted on each page load |
3. Transfers outside the EU/EEA
Several of these providers process data in the United States. Those transfers rely on the European Commission’s adequacy decision for the EU–US Data Privacy Framework, where the provider is certified, or on Standard Contractual Clauses. See section 5 of our Privacy Policy.
4. How to manage cookies
You can control cookies in several ways:
- Browser settings. Every browser lets you block or delete cookies: Chrome, Firefox, Safari, Edge. Blocking strictly necessary cookies may stop parts of the site from working.
- Google Analytics. Install the Google Analytics opt-out add-on.
- Google advertising. Adjust your preferences at My Ad Center.
- Meta advertising. Adjust your preferences in your Facebook ad settings.
- Your rights. You can also write to info@nuadventure.nu to exercise any of the rights listed in section 8 of our Privacy Policy.
5. Changes to this policy
We review the trackers on this site regularly and update this page when they change. The date at the top always shows the latest version.
